Table of Contents
About Monitivo
Built by someone who lived the problem.
Monitivo didn’t start as a startup idea on a whiteboard. It started with 15 years of manually tracking prices, filling spreadsheets, and losing sleep over competitor moves. We built the tool we always needed.
The Origin
Price intelligence shouldn’t require a full-time job.
For over 15 years, Chokri Hamouda worked on the front lines of distribution and purchasing — negotiating contracts with brands like Samsung, HP, Dell, Lenovo, Asus, and managing competitive positioning for technology products across Tunisia.
Every week, the same ritual: open a spreadsheet, visit competitor websites, copy prices into cells, and try to spot trends. Hours of work produced a snapshot that was already outdated by the time it was finished.
Monitivo was built to eliminate that ritual. Automated, real-time, and designed by someone who has sat in every seat at the negotiating table.
| 15+ | Years in purchasing and marketing |
| 6+ | Major tech brands managed |
| 1 | Problem worth solving |
The Journey
Every role taught us something.
Monitivo’s features weren’t designed in isolation. Each one traces back to a real problem encountered across years of purchasing, marketing, and distribution work.
2007 – 2010 · Maxtec Distribution
Marketing & Purchasing Manager
Negotiated distribution contracts, monitored quarterly sales objectives, and handled supplier claims related to price discrepancies, inventory protection, and pricing alignment.
“I was manually checking competitor websites every Monday morning. There had to be a better way.”
2010 · Screen Informatique
Marketing Manager
Led website management, competitive monitoring, and comparative analyses used to support business strategy. This was competitive intelligence done entirely by hand.
“The competitive tables took days. They were outdated before the ink dried.”
2016 – 2021 · SPACENET Tunisie
Purchasing & Marketing Manager
Managed sourcing across several product categories, handled online item management, monitored orders, and maintained competitor comparison tables to strengthen market positioning.
“We had hundreds of SKUs. Tracking competitor prices manually at this scale was impossible.”
2021 – 2023 · Chemical Ink Company
Purchasing & Sales Manager
Negotiated the distribution contract for Pantum in Tunisia, participated in public tenders, and monitored order execution from public establishments.
“Public tenders live and die on pricing accuracy. I needed automated alerts, not weekly reports.”
Today · Monitivo
Founder
After more than 15 years on the buying and selling side of the table, the decision became clear: build the price monitoring platform that purchasing and marketing professionals actually need.
Our Mission
“Know your market before your market knows you.”
Monitivo gives purchasing teams, distributors, and e-commerce operators the real-time price intelligence they need to compete with confidence — without spending hours doing it by hand.
Meet the Founder
Chokri Hamouda
Founder, Monitivo
Tunis, Tunisia
Chokri has more than 15 years of experience in purchasing, marketing, supplier negotiation, and competitive analysis. His background includes distribution contract negotiation, sourcing, order management, ERP coordination, and business strategy. [file:1]
He also holds a Master’s degree in Corporate Law from the Faculty of Law and Political Science of Tunis, as well as a Professional Aptitude Certificate in Information Technology.
Fluent in French and English, and experienced in cross-functional coordination, Chokri brings together legal, commercial, and operational expertise to build a product grounded in real market needs.
Areas of expertise
- Purchasing strategy
- Distribution contract negotiation
- Competitive intelligence
- Price monitoring
- Business law
- ERP and operations
- Market positioning
- Supplier relationship management
What Drives Us
Built on principles, not features.
Practitioner-first design
Every feature starts with a real workflow problem, not a theoretical roadmap.
Actionable intelligence
Raw numbers are not enough. Monitivo turns price data into decisions.
Transparency
You should always know what is being monitored and why it matters.
Speed
In competitive markets, a delayed alert is a missed opportunity.
Ready to Start
Stop monitoring manually. Let Monitivo watch.
Join the teams replacing spreadsheet-based tracking with automated, real-time market intelligence.